Senior Market Connection is a B2B (business-to-business) marketing company that works with companies providing products and services for older adults. The website needed to be a little fun to show that marketing to seniors can be light-hearted and positive even if many of the products and services they need might not be. We agreed that the worst thing a marketer can do when communicating with older adults is to stereotype, so we employed images that show a diverse range of seniors in a positive light – active and engaged.
Beyond understanding their target demographic, we needed to show that Senior Market Connection offers services that cover the primary communication channels that seniors are tuned in to everyday for products, services, and information: online, print media, and personal sales. The company builds websites, designs and produces advertisements, sales presentation and collateral materials, and provides photography and video services. In addition to building the Senior Market Connection website, Tweed Marketing designed their logo and manages their pay-per-click (PPC) and direct mail advertising.